e.l.f. Cosmetics

I know I gave a short intro to this company in my e.l.f. Studio Line Brushes review, but I felt I needed to expand upon it just a tad more.
So hopefully you have all heard at least something about this fabulous company, and if not, let me introduce you to your next obsession: e.l.f. Cosmetics. "e.l.f." stands for eyes, lips, and face, and as I'm sure you have been able to guess by now, their main claim to fame is their almost scandalously affordable cosmetics line.
Affordable? you may ask. Well what exactly is affordable these days? But yes, trust me in the fact that e.l.f. may be starting an affordable beauty revolution. I remember the first time I heard about e.l.f.; I could hardly believe it - in fact, I didn’t. Everything a dollar? For makeup!? Either someone somewhere had misunderstood and passed along some rather exaggerated facts, or there had to be something sketchy going on here. There is no way you can buy decent beauty products for that cheap. No. Way.
After doing some research, I discovered that what I heard was actually the truth. e.l.f. Cosmetics has a complete line of beauty products all for ONE DOLLAR. Yes, I did type that correctly: one, uno, un, a single, ONLY ONE! Ludicrous? Maybe. Am I loving it? Definitely. e.l.f.’s Essentials line, which has products ranging from brushes to eye shadows to mascaras and eyeliners, provides you with beauty products all for the price of $1.00. e.l.f. has other lines (sort of like subdivisions of their general cosmetics production) such as Studio, which are a tad more pricey ($3.00 products), but there are also pallets and kits that range from $5.00 to $150.00 (the more expensive set comes with 150 pieces, mind you).
So what about quality? In my experience with e.l.f., I’ve found that products can be sort of a hit or miss. You either love them or hate them. They are either beyond fantastic or a prime example of you get what you pay for. My recommendation: check out the site before ordering; Most customers leave reviews, or there are at least enough reviews on each product to where you can determine whether it is worth the hassle or not. If you can’t conclude whether or not the product is what you are looking for, I always go with try it out (especially if it is one of those $1 products). You never truly know until you try it for yourself. It does seem to be a bit of a hassle at times to go through the shipping process (considering you can usually only order e.l.f. products from their website), but they are usually very good about offering free shipping on orders of $20 or more, and almost always have an additional promotion going on (although you can no longer combine coupons... :-/). I have noticed that the Target store in my city has started to carry a few things from e.l.f. (hurray!), which makes the testing process a lot easier - you aren’t having to pay shipping or wait a week until you get your products and have, in the mean time, already forgotten what you’ve ordered. Most of the products I saw at Target from e.l.f. were from the Essentials line, although I did see that they had a few Studio brushes, as well as products. Gordmans also sells some e.l.f. products, although it is very minimal and they are usually palates or kits. The thing about Gordmans is that their beauty products stock is never consistent...they may have e.l.f. products all of January and then not have them for the next two or three months. It’s sheer luck as to whether you catch them with the products or not.
So I think that is enough talk for now. All in all I'd highly recommend giving e.l.f. a chance. Their products are made with quality ingredients, so don't let the worry of putting some mystery matter on your face keep you from investigating. If you have any other questions regarding e.l.f. Cosmetics, please comment. I will post the link to their website below - check it out and let me know what you think!
http://www.eyeslipsface.com/

Check out my e.l.f. product reviews:
e.l.f. Studio Line Brushes, e.l.f. Essential Waterproof Eyeliner Pen, e.l.f. Studio High Definition Powder